Key Components Of Customer Service - 1124 Words

Question One Research at least two tourism or travel texts and identify five key components of customer service to the New Zealand tourism or travel industry. There are many ways for one to show good customer service and as said by Collier (2011), good customer service is essential. Collier mentions that meeting and exceeding customer expectations is the way to good customer service. To give good customer service, key methods would be being consistent and continuous with work ethic and attitude, and constantly doing this. Being thoughtful too not only customers, but other colleges are a key component as well as availability to customers. This is important as customers need to feel as if you are willing and able to provide your service. Punctuality and grooming are also mentioned as critical elements as it is how you present yourself to customers. Colliers skills and qualities mentioned replicate the five key components of customer service said by the SERVQUAL service measuring system (Parasuraman, Zeithaml Berry 1988). The first component is tangible, meaning the staff should have a tidy appearance, and all facilities should be clean and presented well. Reliability is also a key component, customers should be able to trust the staff members to do the correct job without fail. Responsiveness is also important, meaning the staff member being prepared and eager to help the customer s and do it knowing that the customer is their number one priority. Staff members need toShow MoreRelatedDetermining The Final Marketing Mix1299 Words   |  6 Pagesthe research that you completed in BSBMKG501B to complete this question. required or preferred products/services: preferred price point: preferred method of payment: How will consumer priorities, needs and preference impact on the marketing mix selected? 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